Dada Group (NASDAQ: DADA) has disclosed that it has extended its strategic partnership with Lianhua Supermarket Holdings Co., Ltd. Both the companies aimed to focus on marketing, product control, and omnichannel achievement. Lianhua Supermarket and its units run more than 3,400 outlets.
This partnership has shown the strong relationship between Dada Group and Lianhua Supermarket. As per the agreement, DADA will work in the area of product management, user services, online traffic assistance, and purchasing activities. Lianhua Supermarket is integrated with the online platform of DADA in the first three quarters of this year. The supermarket is gearing up to operate all its offline stores on JDD by the third quarter of 2021.