FAT Brands, Inc. (NASDAQ: FAT) has disclosed that it has inked an exclusive beverage partnership agreement with PepsiCo, Inc. (NASDAQ: PEP). FAT Brands has decided to grow its beverage partnership with PepsiCo to include the Fatburger, Johnny Rockets, Elevation Burger, Buffalo’s Cafe, and Buffalo’s Express brands.
As per the new deal, domestic FAT Brands restaurants will provide patrons up to a dozen famous beverage choices from the various PepsiCo portfolio comprising Pepsi, Diet Pepsi, MTN DEW, Brisk Iced Tea, Tropicana Fruit Punch, and Dr. Pepper through its bottling collaboration in most markets.
Furthermore, as per the new agreement, the two firms also will launch new, brand-specific offerings at the restaurant level, such as a new Fatburger Lemonade, as well as a diversity of culinary inventions utilizing choices from PepsiCo food and snacks listing. Additionally, many franchisees will grow their bottle and can offerings of soft drinks and AQUAFINA and utilize PepsiCo’s digital expertise to further build upon their takeout/delivery business as consumer demand has augmented.
Pepsi is appealing to consumers to score a Pepsi in either one of two ways. One way is that the customers can send their Pepsi and Burger pictures which they bought that day on Twitter, Instagram, and Facebook with the hashtag #BetterWithPepsi. Another way is that the customers can click on a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt.